Bridge the Gap: From Strategic MMM Insights to Campaign-Level Action.

As a Head of Growth or CMO, you define strategy. Your challenge is ensuring every marketing dollar truly drives incremental revenue, not just vanity metrics.

Hai Impact is the AI-powered platform that translates high-level Marketing Mix Modeling (MMM) insights into precise, actionable optimizations for your team's campaigns.

Get clarity on true ROI and empower your marketers to execute your strategy with confidence, driving measurable business growth.

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Empower Your Team. Validate Your Strategy. Drive Proven Growth.

Hai Impact transforms your marketing function from reactive to strategically driven. It’s the essential link between your top-level Marketing Mix Modeling insights and the day-to-day campaign optimizations performed by your team.

With Hai Impact, you ensure every tactical adjustment contributes directly to your overarching growth objectives, delivering transparent, incremental ROI across your entire marketing spend.

  • Uncovering incremental impact
    1. Gain Strategic Clarity from MMM

    Understand the true incremental impact of each marketing channel on your bottom line. Hai Impact provides the honest assessment you need to confidently allocate budgets and justify spend to the C-suite.

  • 2. Operationalize Insights at Campaign Level

    Translate high-level MMM findings into specific, data-backed recommendations for each campaign. Empower your team to make daily adjustments that align with your strategic goals, ensuring no insight is left unacted upon.

  • 3. Drive Team Efficiency & Effectiveness

    Free your performance marketers from endless manual analysis and execution. Hai Impact's AI agent automates optimization tasks, allowing your team to focus on strategic initiatives and creative breakthroughs.

  • 4. Prove Every Dollar's Worth

    With built-in before/after impact analysis, validate the effectiveness of every recommendation. Clearly demonstrate the measurable lift in conversions, CTR, and CPA directly attributable to Hai Impact -driven actions, building undeniable proof of ROI.

Get Started in 3 Simple Steps.

Find the Right Plan to Grow.

Ready to transform your marketing from strategic insights to measurable results? After discovering your data's potential and seeing your high-level incremental ROI, choose the plan that unlocks Hai Impact's full power — including campaign-level optimizations and AI-driven execution.

Hai Byte Starter package

Growth Accelerator

Ideal for teams ready to operationalize their first MMM insights.
  • Unlock Campaign-Level MMM: Translate high-level strategic insights into actionable breakdowns for your primary Google Ads account.
  • HAI Agent Enabled: Get precise, AI-driven recommendations for budget, bid, and creative optimizations.
  • Prove Incremental ROI: Access before/after impact analysis to clearly demonstrate the value of your marketing spend.
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Hai Byte Enterprise package

Enterprise Transformation

The ultimate solution for large enterprises demanding comprehensive strategic oversight and execution.
  • Bespoke MMM Models: Tailored incremental modeling for complex, multi-channel ecosystems and diverse data sources.
  • Dedicated Strategic Partnership: Receive white-glove implementation, custom integrations, and ongoing expert support.
  • Advanced Analytics & Control: Enjoy customized dashboards, granular access controls, and bespoke feature development.
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Ready for Real Impact?

Ready to transform how your marketing team drives and proves growth?

Eliminate strategic guesswork and empower your Head of Growth or CMO to connect every marketing dollar to tangible business results. Hai Impact provides the actionable intelligence needed to confidently scale your impact and report true ROI to the C-suite.

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Questions? We've got answers.

How does the Strategic Pilot program work?

Our Strategic Pilot program is designed to demonstrate Hai Impact's value using your own data. Over a 30-day period, we'll integrate your marketing data (starting with Google Ads), conduct an initial Marketing Mix Modeling analysis, and present actionable, campaign-level recommendations. The goal is to show you the precise incremental ROI and how our platform empowers your team to act on strategic insights.

What exactly does Hai Impact do?

Hai Impact is an AI-powered marketing strategist that analyzes your ad campaign data (starting with Google Ads), identifies growth opportunities, and provides instant, actionable recommendations for optimization. It helps you save time, reduce wasted ad spend, and boost incremental ROI.

How does the 14-day free trial work?

Start your 14-day free trial with full access to Hai Impact's Pro features. Connect your ad accounts, experience the analysis and recommendations, and see the impact for yourself.

Can Hai Impact integrate with other marketing platforms?

Hai Impact currently offers deep integration with Google Ads, serving as the foundational layer for our MMM and campaign-level optimization. We are actively expanding our integrations to include other major platforms like Meta Ads and LinkedIn Ads, providing an increasingly holistic view of your cross-channel performance.

What’s the difference between credits and cycles?

Interaction Credits are what you use when you ask HAI to do something.
Automation Cycles are what HAI uses when it does the work for you in the background.

Is my data secure with Hai Impact?

Absolutely. Data security is our top priority. We employ industry-standard encryption, strict access controls, and regular security audits to ensure your campaign data is always protected and private.

How does Hai Impact calculate incrementality?

Hai Impact utilizes a robust blend of advanced Marketing Mix Modeling (MMM) frameworks and proprietary AI algorithms. This allows us to disaggregate high-level channel insights down to granular campaign recommendations, isolating the true incremental impact of each marketing dollar. We show you what truly drives new business and proven growth, moving beyond conventional attribution models.

What’s the difference between Hai Byte and Hai Impact? ▾

Hai Byte is the company. Hai Impact is our flagship product — an AI-powered platform for Google Ads automation, incrementality testing, and marketing mix modeling. When you sign up at haibyte.com, you’re getting access to Hai Impact.